By now, everyone has heard the news, TikTok, the app that turned countless teens into overnight sensations, is getting the boot in the US. Let’s pause to appreciate the silver lining, your children might finally regain some of their neurons.

Yes, TikTok might have been a goldmine for small businesses and influencers, but let’s not ignore the obvious: it’s been a black hole of productivity for the younger generation. Besides let’s put aside the myth that your business needs social media to succeed. I’ve personally built successful ventures across multiple countries without relying on social media platforms. Trust me, it’s possible, you’ll likely discover that soon enough.

Frankly, I wish Mauritius and other countries would follow suit. Beyond just reclaiming time and focus, such bans could slow down unethical practices, like the influencer-driven demand for non-ethical wildlife tours around the world. I’ve witnessed that firsthand too.

Living in India, where TikTok has been banned since 2020, I can assure you, the world doesn’t end. Yes, there was initial outrage, and people mourned the loss of addictive memes. But guess what? Everyone adapted. New platforms emerged. Content creators found new or old ways to reach audiences.

Think of it as a digital detox for an entire generation. While your business might suffer from the loss of that sweet, over-hyped influencer marketing, your kids stand to gain something far more valuable, their attention spans. Remember those? They used to last longer than 15 seconds.

So rejoice, your business might not like it but your kids will be thankful for that in the future. In a world where AI will dominate, every extra neuron will be critical for carving out a place.

And to TikTok, you might have been fun while you lasted, but let’s be honest, the world will be better off without you. Now, if you’ll excuse me, I’m off to continue enjoying a TikTok-free existence. It’s glorious.